Dr Manal Kelig, Executive Director, Middle East and North Africa, ATTA and Founder, TEDxCairoWomen
Valued at $683 billion, the adventure tourism market remains relatively optimistic as it remains one of the fastest-growing categories of tourism that attracts high value customers, supports local economies, and encourages sustainable practices
A new Adventure Travel Trade Association (ATTA) report, QuickLook: Adventure Travel Business Health, has found that the industry’s 2021 outlook remains relatively optimistic. In a survey that took place in late 2020, tour operators, accommodations, travel agencies, and other adventure travel businesses shared their current business outlook and future plans.
Of the 237 respondents surveyed, 25 per cent are confident in their ability to weather the storm without any external intervention, 50 per cent expressed interest in being acquired by another company or receiving investment, and 34 per cent would be interested in merging with another comp