Elevator Agency is partnering with the global Intermarketing Agency (IMA) and will rebrand, becoming the South African chapter of IMA, effective April 2021.
Managing partners Catherine Mavrocoleas and Katherine Freemantle
They will join the IMA global network of creators headquartered in Leeds (UK) with offices in London, Manchester, New York, Amsterdam, Munich and Sydney. IMA forms part of their broader Smollan Group family through the joint venture in Europe, Advantage Smollan.
Since being acquired by the Smollan Group in 2017, Elevator has transformed from an experiential agency into a truly through-the-line offering. The agency will remain owned by Smollan, running as a stand-alone marketing solution.
by Alistair Hardaker
Leeds-headquartered Intermarketing (IMA) is joining forces with Cape Town-based Elevator Agency, who will rebrand to IMA South Africa later this month.
Elevator will join the IMA Global Network, which is headquartered in Leeds and has offices in London, Manchester, New York, Amsterdam, Munich and Sydney.
IMA forms part of their broader Smollan Group family through the joint venture in Europe, Advantage Smollan.
Elevator Agency was acquired by the Smollan Group in 2017 and will keep the same local leadership team.
“This transformation feels like a natural next step in the evolution of both our businesses and will support the opening of our new and untapped markets to support our clients wherever and whenever they need us to be,” said Steve Sowden, Chief Operations Officer at IMA Global.