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Initiative Perth has announced a new business model and senior leadership team as it reveals its ambition to create a new generation of media agency in Western Australia.

Western australiaHeather lawsonJudi van ommeSteve hareCameron mackDavid burgerGroup yellowHead of partnerships initiativeAustralian initiativeHead of client service initiativeInitiative perthCampaign brief media agency of the yearCampaign briefMedia agencyManaging director david burgerClient service