What s the story you want the media to tell
LISA-ANN JOSEPH
There is a love/hate relationship between communicators and media. From the media’s side, practitioners make the effort to keep the relationship as distanced as possible, a professional stance which allows them to keep their independence from any corporate influence in editorials or reporting.
From the communicators’ side, practitioners feel the messaging is often misconstrued by the media house(s). Or the corporate executive takes the position that the media house has an agenda against his corporation, the CEO, or chairman of the board. You believe the reason why your communication is not achieving the objective is with that reporter.