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Lab-grown meat: It s growing legs locally

Let s not mince words. Cultivated meat is making a global push with its potential to eliminate the downsides of current meat consumption.

United statesNew zealandDempsey hillFrancesco lollobrigidaWilliam gibsonEindhoven university of technologyJust incProfessor of vascular physiology at maastricht universityEuropean unionMark postVascular physiologyMaastricht universityTissue engineeringEindhoven universityEat justBeyond eggs

The Drum | Consumers Love Weird, But It s Hard To Do Well Here s How To Ground A Surreal Spot

Following the release of some offbeat work for big brands, we ask agency heads how to make a success of a surreal creative idea.

United statesAdan fernandezMitch markussenRobert fletcherAdam eveWunderman thompsonJed cohenAlexander allenRandy tamayoRichard pinderNick spinkNick knowlesToby allenLos angelesSanta monicaAmanda hough

How creativity can help demystify unfamiliar concepts

Bas Korsten, global CCO at Wunderman Thompson, talks about creating a mammoth meatball and challenging people to think outside what they know

Wunderman thompsonTim noakesmithBas korstenNext rembrandtMammoth meatballMosa meatMark post

Lab-Grown Mammoth Meatball Doesn t Taste Like Woolly Mammoth

Lab-grown meat startup Vow used a gene from mammoth DNA identical to one in Asian elephants. But their meatball doesn't taste like woolly mammoth.

James ryallGregg rentfrowTerms of serviceUniversity of kentucky animalKentucky animalFood science extensionMammoth meatballWoolly mammothLab grown meatAlternative meatSustainable foodOrgan mcfall johnsenElsey vlamis

Company Added Mammoth DNA to Veggie Burgers, Says Taste Was Intense

Paleo's CEO said there were "more aromatic compounds associated with grilled meat" present when the mammoth protein was added to plant-based burgers.

Woolly mammothMeat substituteLab grown meatMammoth meatballAlternative meatMeat industryElsey vlamisOrgan mcfall johnsen

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