Glenfiddich unveiled a special edition expression within its Core Range: Glenfiddich 12-Year-Old Sherry Cask Finish, a vibrant single malt matured in traditional American and European Oak casks before finishing in rare Amontillado Sherry casks for a distinctively rich and refined taste.
Glenfiddich unveiled a special edition expression within its Core Range: Glenfiddich 12-Year-Old Sherry Cask Finish, a vibrant single malt matured in traditional American and European Oak casks before finishing in rare Amontillado Sherry casks for a distinctively rich and refined taste.
The Drinks Business
10 February 2021 By Alice Liang
Scotch whisky brand Glenfiddich has launched a limited-edition Chinese New Year 18 Year Old in a gift pack designed by Chinese illustrator Rlon Wang, as well as two experiential travel retail pop-ups in Hainan.
Glenfiddich has partnered with Shenzhen-based artist Rlon Wang to create a special limited-edition offering for this year.
This is not the first collaboration between the distillery and Wang, whose last year’s edition explored the “mystique and magic” of the royal stag icon and re-imagined the journey made over a century ago by Charles Gordon (son-in-law of Glenfiddich founder William Grant).
Glenfiddich unveils Chinese New Year special edition design and TR activations
The two experiential pop-ups will feature in Sanya, Hainan
Glenfiddich celebrates the
Lunar New Year with a limited-edition
18 Year Old in a special gift pack, along with two experiential travel-retail pop-ups for the occasion.
The brand has partnered with Shenzhen-based artist
Rlon Wang to produce the limited-edition offering, with the Glenfiddich stag as the design’s centrepiece, conveying the spirit of the oil painting The Monarch of the Glen.
The limited-edition design appears on the Glenfiddich 18 Year Old pack, a fruity and oak expression matured in Spanish Oloroso wood and American oak by Malt Master Brian Kinsman.