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Protecting Colombia s shark paradise: Q&A with Sandra Bessudo
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Perpetual Planet is Rolex s initiative to preserve ocean ecosystems
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Through its Perpetual Planet initiative, Rolex is lending its support to the effort to preserve ocean ecosystems for posterity.
Rolex is famed for producing some of the finest and most coveted timepieces in the world, but for at least 100 years the Swiss company has also ventured beyond watchmaking by supporting numerous fields of human endeavour and achievement, from the arts and sport to scientific research, exploration and the pursuit of a deeper understanding of the world in which we live. Indeed, for the brand’s founder, Hans Wilsdorf, our planet was “a living laboratory” whose extraordinary range of environments – from Arctic cold to Saharan heat, and the highest Himalayan peaks to the furthest depths of the ocean – offered an infinite variety of proving grounds for Rolex watches.
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Through its Perpetual Planet initiative, Rolex is lending its support to the effort to preserve ocean ecosystems for posterity.
Rolex is famed for producing some of the finest and most coveted timepieces in the world, but for at least 100 years the Swiss company has also ventured beyond watchmaking by supporting numerous fields of human endeavour and achievement, from the arts and sport to scientific research, exploration and the pursuit of a deeper understanding of the world in which we live. Indeed, for the brand’s founder, Hans Wilsdorf, our planet was “a living laboratory” whose extraordinary range of environments – from Arctic cold to Saharan heat, and the highest Himalayan peaks to the furthest depths of the ocean – offered an infinite variety of proving grounds for Rolex watches.