Synopsis When the pandemic put a stop sign on future plans of flourishing small businesses, a homegrown baby products firm recalibrated using social media tools.
Building a social media presence in today’s era has many benefits for small businesses.
While it is true that the pandemic halted businesses around the world, adversely impacting the small businesses, the Internet remained open. Social media became an important tool for many SMEs to engage with and leverage the platform to use it for their benefit. Apps such as Facebook, Instagram and WhatsApp played a key role in enabling these businesses to make a new start and optimise their customer engagement.
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The social networking giant has partnered with small and large businesses to drive economic transformation, which was discussed during its âFuel for India 2020â event.
Social media giant Facebook has unveiled a new campaign film âNayi Shuruaatâ. It is an ode to the resilience of Indiaâs small businesses during the COVID pandemic. The two-minute-long film shows how small businesses, like The Moms Co., Doodlage and Sleepy Owl Coffee, made a new start and have grown this year (2020) on the back of their Facebook community.
On the second day of Facebookâs inaugural âFuel for India 2020â event, a keynote session was held on how the company is partnering with large and small businesses to fuel the economic transformation of the country. There were sessions by diverse small, medium and large businesses, such as WhiteHat Jr., Maruti Suzuki, Mondelez, The Moms Co., Licious, Karagiri, Wingreens Farms and Vasthram Silk.
It captures real stories of how small businesses have successfully moved online during the pandemi
17 Dec, 2020 - 09:43 AM IST | By indiantelevision.com Team
New Delhi: A large part of the Indian economy depends on the small and medium enterprises that are present in every nook and corner of the country. They contribute a significant amount of money in direct and indirect taxes and help in rotating the wheel of the financial world. More often than not, these entrepreneurs rely on word-of-mouth branding, perform reasonably well in their domain, and have a modest base of loyal customers. However, they face a huge challenge when it comes to scaling their businesses outside a specific boundary or to multiple states. They do not have strong budgets and reliable teams to handle the advertising and demand it generates. However, digital medium has helped them in solving this problem to a large extent. During the initial days of Covid2019, many of these players lost
Facebook launches 'Nayi Shuruaat' campaign adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
»Facebook Fuel For India 2020 Starts Today: Social Good, Digital Tools And Open Internet On The Agenda
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Facebook Fuel For India 2020 Starts Today: Social Good, Digital Tools And Open Internet On The Agenda
There will be focus on the communities in India, using digital tools for social good, democratizing donations via digital platforms, empowering women entrepreneurs, digital inclusion using platforms such as WhatsApp, Instagram and creativity as well as Facebook’s push for a safe and open internet for consumers in India.
Last Updated:December 15, 2020, 02:01 IST
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The Facebook Fuel For India 2020 is the first edition of what the social platform hopes will be an annual dialogue about the tech company’s commitment to India, and it flags off today. The event is spaced out over two days, December 15 and December 16 and is a virtual event. Facebook wants to use this platform to showcase what they call the stories of change in India through the Facebook fa