Young Indians are increasingly opting for fashion shades of hair colours such as deep wine, caramel brown, and beige, instead of traditional black and dark brown. Sales of fashion shades grew 40% compared to 26% growth in base shades.
Young Indians are increasingly opting for fashion shades of hair colours such as deep wine, caramel brown, and beige, instead of traditional black and dark brown. Sales of fashion shades grew 40% compared to 26% growth in base shades. Factors driving this shift include increased hairdresser education, social media influence, exposure to international content, and trends suitable for Indian skin tones.