The Edition
23 January 2021, MVT 09:03
MMPRC-run Visit Maldives initiative has unveiled a major campaign with Expedia in four key markets. PHOTO: EDITION / VARIOUS
23 January 2021, MVT 09:03
Maldives Marketing and Public Relations Corporation (MMPRC), on Thursday, announced that Visit Maldives has commenced a major marketing effort with Expedia Group to promote Maldives as “one of the most secluded and serene destinations in the world for tourists.”
Thee four-month campaign, which targets Russia, Middle East, China and India as key source markets, will be aimed at assuring travel enthusiasts that Maldives remains one of the most accessible destinations, even amid the ongoing pandemic.
Visit Maldives plans to emphasise experiences unique to the destination and shall work towards portraying them in different and even more enticing manners.
The Edition
23 January 2021, MVT 09:03
MMPRC-run Visit Maldives initiative has unveiled a major campaign with Expedia in four key markets. PHOTO: EDITION / VARIOUS
23 January 2021, MVT 09:03
Maldives Marketing and Public Relations Corporation (MMPRC), on Thursday, announced that Visit Maldives has commenced a major marketing effort with Expedia Group to promote Maldives as “one of the most secluded and serene destinations in the world for tourists.”
Thee four-month campaign, which targets Russia, Middle East, China and India as key source markets, will be aimed at assuring travel enthusiasts that Maldives remains one of the most accessible destinations, even amid the ongoing pandemic.
Visit Maldives plans to emphasise experiences unique to the destination and shall work towards portraying them in different and even more enticing manners.
Graphic Online
BY: Hadiza Nuhhu-Billa Quansah
Category: Lifestyle
Its Year of Return initiative in 2019 targeted international visitors of African descent and Ghana in West Africa is continuing to bank on diaspora tourism with its new campaign, Beyond the Return.
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A comprehensive marketing budget for a destination such as Ghana is so big that it discourages our authorities from taking bold steps. It is thus a windfall when unexpectedly an endorsement comes from very credible sources.
Global Cable News Network (CNN) has listed Egypt and Ghana among the list of the choice tourism places to visit in 2021.
An assembly of mostly blockbuster destinations that they think are going to be high on tourists’ travel wish lists. I must warn though that some of these destinations may remain off limits for some time to come and that embarking on a trip right away may not be advisable.
Maldives Marketing and Public Relations Corporation (MMPRC), on Thursday, announced that Visit Maldives has commenced a major marketing effort with Expedia Group to promote Maldives as “one of the most secluded and serene destinations in the world for