Team GB athletes will wear the traditional Union Jack on their kit at this summer s Olympics - despite the row over the redesigned flag used on selected merchandise.
Bath-based design and marketing agency Thisaway has faced a backlash for adding pink and purple to the flag on merchandise ahead of this summer s Paris Games.
Downing Street reiterated the Prime Minister s view that the UK s national flags are perfect as they are after the controversy less than a fortnight ago over a redesigned St George s Cross on the England kit.
Critics have laid into Bath-based design and marketing firm Thisaway in a backlash over the new merchandise they have created ahead of the 2024 Paris Olympics.