Why Your Favorite Products From NYX, Maybelline, and More Have Black Packaging This Month
Sharon Chuter is continuing to make her mark on the beauty industry. The Uoma Beauty founder launched a movement with the #PullUporShutUp hashtag last summer, encouraging dozens of brands to publicly disclose the number of Black employees (or lack thereof) in leadership roles at their companies in the wake of George Floyd s killing. That hashtag quickly gave birth to an entire organization, Pull Up For Change, that holds these same brands accountable and makes sure that their hiring practices reflect their claims of allyship. Now, in honor of Black History Month, Chuter unveiled another project she s been working on: Make It Black.
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With just one hashtag #PullUporShut Up Sharon Chuter disrupted the beauty industry. At the height of racial tension that erupted in the summer of 2020, the Uoma Beauty founder launched the hashtag to call out brands for a lack of diversity within the companies and on social media, and ask brands to publicly disclose their number of Black employees. The social call-to-action expanded to the birth of Pull Up For Change, Chuter s organization that set out to hold these companies accountable. In honor of Black History Month, Chuter and Pull Up For Change are launching a new campaign that reminds consumers how beautiful, timeless, and iconic the color black truly is.
UOMA Beauty
Sharon Chuter and Pull Up For Change have teamed up with nine beauty brands to launch the Make It Black campaign at Ulta Beauty.
The campaign is set to raise funds for the Pull Up For Change Impact Fund, which provides financial support to emerging Black founders.
The campaign s collection includes an assortment of limited-edition all-black best-sellers from beloved beauty brands. All profits go to the Impact Fund.
Sharon Chuter, CEO and founder of Uoma Beauty, has been working diligently to bring awareness to corporate biases and create opportunities for Black founders and employees within the beauty space. Last June, Chuter challenged companies to release the demographics of their workplaces with the rollout of her revolutionary #PullUpForChange initiative. In her latest campaign launching February 5, Chuter and Pull Up For Change are moving the needle even further by teaming up with nine beauty brands for the Make It Black campaign.