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Sharon Chuter Launches Make It Black For Black History Month

Why Your Favorite Products From NYX, Maybelline, and More Have Black Packaging This Month Sharon Chuter is continuing to make her mark on the beauty industry. The Uoma Beauty founder launched a movement with the #PullUporShutUp hashtag last summer, encouraging dozens of brands to publicly disclose the number of Black employees (or lack thereof) in leadership roles at their companies in the wake of George Floyd s killing. That hashtag quickly gave birth to an entire organization, Pull Up For Change, that holds these same brands accountable and makes sure that their hiring practices reflect their claims of allyship. Now, in honor of Black History Month, Chuter unveiled another project she s been working on: Make It Black.

Sharon Chuter s Pull Up For Change Returns With Make It Black Campaign

Sharon Chuter s Pull Up For Change Returns With Make It Black Campaign ELLE 5/02/2021 Nerisha Penrose © Courtesy Pull Up For Change founder Sharon Chuter has launched the Make It Black campaign, which asks brands to repackage their products in the color black to fight racial bias and redefine the word. With just one hashtag #PullUporShut Up Sharon Chuter disrupted the beauty industry. At the height of racial tension that erupted in the summer of 2020, the Uoma Beauty founder launched the hashtag to call out brands for a lack of diversity within the companies and on social media, and ask brands to publicly disclose their number of Black employees. The social call-to-action expanded to the birth of Pull Up For Change, Chuter s organization that set out to hold these companies accountable. In honor of Black History Month, Chuter and Pull Up For Change are launching a new campaign that reminds consumers how beautiful, timeless, and iconic the color blac

Sharon Chuter s Pull Up For Change Returns With Make It Black Campaign

Courtesy With just one hashtag #PullUporShut Up Sharon Chuter disrupted the beauty industry. At the height of racial tension that erupted in the summer of 2020, the Uoma Beauty founder launched the hashtag to call out brands for a lack of diversity within the companies and on social media, and ask brands to publicly disclose their number of Black employees. The social call-to-action expanded to the birth of Pull Up For Change, Chuter s organization that set out to hold these companies accountable. In honor of Black History Month, Chuter and Pull Up For Change are launching a new campaign that reminds consumers how beautiful, timeless, and iconic the color black truly is.

Uoma Beauty s Sharon Chuter Launches Make It Black Campaign at Ulta

UOMA Beauty Sharon Chuter and Pull Up For Change have teamed up with nine beauty brands to launch the Make It Black campaign at Ulta Beauty. The campaign is set to raise funds for the Pull Up For Change Impact Fund, which provides financial support to emerging Black founders. The campaign s collection includes an assortment of limited-edition all-black best-sellers from beloved beauty brands. All profits go to the Impact Fund. Sharon Chuter, CEO and founder of Uoma Beauty, has been working diligently to bring awareness to corporate biases and create opportunities for Black founders and employees within the beauty space. Last June, Chuter challenged companies to release the demographics of their workplaces with the rollout of her revolutionary #PullUpForChange initiative. In her latest campaign launching February 5, Chuter and Pull Up For Change are moving the needle even further by teaming up with nine beauty brands for the Make It Black campaign.

Sharon Chuter s Make It Black Campaign Could Change the Dictionary Definition of Black

Sharon Chuter s Make It Black Campaign Could Change the Dictionary Definition of Black Allure 2/5/2021 © Courtesy of Pull Up for Change; Illustration by Clara Hendler In the wake of 2020 s nationwide Black Lives Matter uprising, our social media feeds flourished with the hashtag #PullUpOrShutUp. The movement and Pull Up For Change organization, created by Uoma Beauty founder Sharon Chuter, encouraged beauty companies to reveal just how many Black employees and employees of color they have (especially in leadership positions). Now, Chuter and Pull Up for Change are embarking on a new endeavor: the Make It Black Campaign. In short, the Make It Black Campaign is partnering with nine beauty brands to make some of their most iconic products packaging. well, black. Briogeo, Colourpop Cosmetics, Dragun Beauty, Flower Beauty, Maybelline New York, Morphe, Nyx Cosmetics, Pür Cosmetics, and Chuter s own Uoma Beauty will each transform one of their products with all-black packag

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