Hit by lockdowns, city inc warms up to online selling
Mohit Behl | May 20, 2021, 04:23 IST
WINDS OF CHANGE
Ludhiana: Due to tough times being faced by the industrialists in the wake of frequent lockdowns in states that are big consumers of their products, they have started looking for other solutions. Online selling and e-commerce platforms, which have become most sought-after modes of sales in the country, were unfortunately not opted by a lot of Ludhiana factories so far. The ones that have taken to this model are of the view that though online selling is challenging, they will have to adapt to it. Industry associations of the city are also taking initiatives to help local units sell their products online.