VIRGINIA HEFFERNAN
Some years ago, my partnerâs father, a man then in his 70s and a lifelong Republican, told me heâd given up Fox News. In the past, Fox had struck him as a useful conservative alternative to CNN. Now it was the opposite of conservative. He couldnât vote for Trump, and he wouldnât watch Fox for the same reason: too decadent, illogical, tawdry.
Had he gone back to CNN? I asked. No, he said. The Hallmark Channel.
Thus began my fascination with all things Hallmark. It turns out the 70-something devotee of the channel was avant-garde. Old, young; left, right: Everyone loves the Hallmark Channel now. Itâs always in the top five most-watched cable channels during the holiday season, and in mid-November the channel estimated that nearly 36 million viewers had already watched at least part of one of its Christmas movies.
Virginia Heffernan: What the world needs now is a little Hallmark Channel
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What the world needs now is a little Hallmark Channel
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