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4 Ways Market Leaders Use Innovation to Foster Business Growth Entrepreneur 2 hrs ago © Khanisorn Chaokla | Getty Images Using innovation to foster business growth takes a considerable amount of skill. Intelligent minds like Jeff Bezos and Elon Musk have driven a significant amount of innovation capital throughout Amazon s, SpaceX s and Tesla’s existence.  Forward-thinkers constantly strive to diversify and streamline their products and services. Bezos and Musk are two models of the best of their kind, which show us there s an effective and precise strategy applicable to all businesses.  According to Harvard Business School professor Clayton Christensen, over 30,000 new products are marketed and introduced to the world every year, and 95 percent of these products fail, meaning the majority of new founders still have many lessons to learn. 

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