they are sharing the #o #optoutside, photos of themselves climbing and mountain biking with family and friends which is what they love to do. i can see this working for rei, for the silicon valley companies all about the staff experience. generally speaking, is it going to catch on with more mainstream companies? i m not sure. it s hard to say. i know that the outdoor segment is really loving it. there s another example, padigonia. similar company. it s a for-profit company, but they have these types of values. this year, it s donating profits to an environmental non-profit network. that s kind of interesting. they are still making sales on black friday, but they are donating all their profits to an environmental non-profit. it s not all money grubbing. good to see you. thanks so much. thank you.
ever since i ve been on ever since i invented twitter, companies have been getting in trouble tweeting inappropriate things. just last year, dave and buster s was called on when they said, i hate tacos. said no one ever. since then there has been a lot of offensive tweets from hundreds of mainstream companies. frankly the mainstream media i coined like so many who slipped through the cracks. but they didn t slip by our very own katherine timfp. time once again for thank you, greg. we re going to start off with one from ford motor company earlier this week. a pond, a man s best friend and a #fordtruck. could you ask for anything more? #trucktuesday. i could think of something to ask for more, right? how about not using gender-specific language in your tweets? man s best friend? why in the hell would i want spend the day ruining a pond