CEI announces initiative sharing market data with Maine seafood industry
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Brunswick, Maine, U.S.A.-based Coastal Enterprises Inc. (CEI) has announced it has acquired and plans to share competitive national seafood industry sales information with Maine’s seafood industry to help businesses expand sales.
The sales information consists of syndicated broadline sales data for key species harvested in Maine, with breakdowns of regional and metropolitan markets in the U.S. CEI said it purchased the data as part of its Maine Seafood Marketing Initiative, a pilot effort to establish a marketing association for the state’s seafood products.
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Data on national seafood sales is expected to give Maine’s aquaculture and seafood businesses a competitive edge by helping them identify the best prospects for market expansion.
Coastal Enterprises Inc. has acquired competitive national seafood industry sales information as part of its Maine Seafood Marketing Initiative, a pilot effort to establish a state seafood marketing association promoting all of Maine’s seafood products, according to a news release.
The nonprofit is sharing the data with Maine’s aquaculture and seafood industries.
“This intel gives Maine companies a competitive advantage over out-of-state producers and distributers,” Nick Branchina, director of CEI’s Fisheries and Aquaculture Program and principal of the Maine Seafood Marketing Initiative, said in the release.