March 16, 2021 at 12:59 PM
BEACH HAVEN, NJ - This past weekend a new and unique women’s boutique opened in Beach Haven. Wish LBI, located at 412 North Bay Avenue brings city trends to the laid back shore.
Co-Owner and LBI Native, Louisa Befumo opened Wish LBI as the 4th store in the Wish Family. The first location of Wish started in Denville, NJ opened by my Aunt Theresa Pennisi 15 years ago, Befumo said. Since then she has cultivated a strong brand presence and has expanded to the Heart of Main Street Manasquan in partnership with her twin sister Virginia Falkinburg. This past winter the twins along with Arielle Falkinburg, Virginia’s daughter, took on an outlet space at the Jersey Shore Premium Outlets in Tinton Falls, NJ.