Apple’s latest ad revolves around a young girl named Ellie, who enters an old theatre-like hall, where she discovers that her personal data is being auctioned.
Taking to Twitter, the Apple boss said that privacy is a user's fundamental right and it is an issue Apple takes very seriously, building it into its products and services.
Apple just released a witty new ad titled Data Auction , designed to throw yet another dagger at the heart of data hoarding ad networks. Watch it here!