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Persuasive COVID-19 Vaccination Campaigns on Facebook and Nationwide Vaccination Coverage in Ukraine, India, and Pakistan

Persuasive COVID-19 Vaccination Campaigns on Facebook and Nationwide Vaccination Coverage in Ukraine, India, and Pakistan
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Directly addressing falsehoods could help debunk health misinformation

With the world in the grip of a global pandemic, health misinformation has become a matter of life or death. But using audio dramas delivered on WhatsApp to explicitly address falsehoods could help Africa tackle this scourge, a study suggests.

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Address — don t sidestep — health misinformation to debunk falsehoods, study finds » Nieman Journalism Lab

"Don t be afraid to tackle misinformation head on. It s important that people speak out, and you can repeat [misinformation] and then debunk it."

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Behaviour adoption approaches during public health emergencies: implications for the COVID-19 pandemic and beyond - World

Behaviour adoption approaches during public health emergencies: implications for the COVID-19 pandemic and beyond Format Summary box The COVID-19 pandemic has sparked an unparalleled global discourse around the adoption of protective behaviours and other public health and social measures to slow the person-to-person spread of SARS-CoV-2. However, this is not the first or the last time that human behaviour will play an important role during a public health emergency. The effectiveness of implementing critical response strategies, such as contact tracing, diminishes when there is widespread community transmission. Using the COVID-19 pandemic as a case study, we developed a framework that contextualises how key protective behaviours (eg, hand hygiene practices, the use of masks and social distancing) can be achieved using (1) top-down, (2) intermediary and (3) bottom-up approaches.

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