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As social media creators push overconsumption, some question whether eco influencing is possible

Is it possible to be a successful social media influencer without promoting overconsumption to followers? According to experts, it’s not that simple.

As social media creators push overconsumption, some question whether eco influencing is possible

In a recent TikTok video with over 21 million views, a woman showed off what looked more like the inside of a Bath & Body Works than an average person's shower. With dozens of jars of body scrubs and bottles of soap, shampoo and conditioner, the sheer volume of products almost distracts from the woman's in-shower lamp and iPhone cradle mounted to the shower wall. Text displayed over the video reads, "Preparing for THE 3 hour shower."

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