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Magnolia Medical Launches New Diverted Multi-Media Advertising Campaign to Educate Healthcare Providers on Benefits of Steripath®

Share this article Share this article SEATTLE, April 14, 2021 /PRNewswire/  Magnolia Medical Technologies, Inc. recently launched a new multi-media advertising campaign to promote the benefits of the Steripath ® Initial Specimen Diversion Device ® (ISDD ®) platform. Built around the theme Diverted , the campaign underscores the critical need for the use of Magnolia s ISDD, which diverts the initial 1.5-2.0 mL of blood while maintaining a vein-to-bottle closed system which reduces blood culture contamination rates and false-positive central line-associated bloodstream infections (CLABSI) to improve patient outcomes. (PRNewsfoto/Magnolia Medical Technologies) Diverted embraces bold new creative assets to support a multichannel media campaign that engages healthcare leadership as well as stakeholders within emergency departments, infection prevention, quality, laboratory and nursing. The creative is designed to educate these audiences on the clinical and economic impli

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