and did you know that one of the biggest causes of greenhouse gas emissions is the agriculture industry? now, we know we need to cut down on our meat consumption and one of the reasons is that cattle are responsible for 10% of those emissions. yes, but it s not from what we think it is, is it? the back end? no, no, it s not, no. nearly all methane from cows 95% - comes from the front and not the back. yep, it s all about the burps. a . 107 of our entire greenhouse gas emissions come from cow burps. and that means you, magenta everybody, meet magenta, magenta, everybody. applause she s appearing here alongside her team and her showbiz agent eileen wall, head of research at scotland s rural college. eileen, welcome. hi, spencer, and hello, magenta. hello, magenta. can i ask you what is magenta wearing and why? magenta s wearing the latest in wearable technology for our bovine friends. she s got two bits of kit on her. one, a pedometer kind of like what we all wear on our wrists t
and so in this show, we re asking what role do technology and innovation play in helping reduce our emissions? can technology save our world? so, let s start, and did you know that one of the biggest causes of greenhouse gas emissions is the agriculture industry? now, we know we need to cut down on our meat consumption and one of the reasons is that cattle are responsible for 10% of those emissions. yes, but it s not from what we think it is, is it? the back end? no, no, it s not, no. nearly all methane from cows 95% comes from the front and not the back. yep, it s all about the burps. 10% of our entire greenhouse gas emissions come from cow burps. and that means you, magenta everybody, meet magenta, magenta, everybody. applause she s appearing here alongside her team and her showbiz agent eileen wall, head of research at scotland s rural college. eileen, welcome. hi, spencer, and hello, magenta. hello, magenta. can i ask you, what is magenta wearing and why? magenta s wearing th
95% - comes from the front and not the back. yep, it s all about the burps. a . 107 of our entire greenhouse gas emissions come from cow burps. and that means you, magenta everybody, meet magenta, magenta, everybody. applause she s appearing here alongside her team and her showbiz agent eileen wall, head of research at scotland s rural college. eileen, welcome. hi, spencer, and hello, magenta. hello, magenta. can i ask you what is magenta wearing and why? magenta s wearing the latest in wearable technology for our bovine friends. she s got two bits of kit on her. one, a pedometer kind of like what we all wear on our wrists that measures what she is doing, lying down, sitting, walking around and how much energy she s using. and around her neck, she s got something that measures her head movements so we can know when she s eating and when she might be producing something out of her front end. and that helps you to work out how much methane she s producing? yeah, so methane is produ
to tackle our climate emergency? the un says current systems won t suffice. we need new ideas and solutions to secure our future. and so, in this show, we re asking what role do technology and innovation play in helping reduce our emissions? can technology save our world? so, let s start, and did you know that one of the biggest causes of greenhouse gas emissions is the agriculture industry? now, we know we need to cut down on our meat consumption and one of the reasons is that cattle are responsible for 10% of those emissions. yes but it s not from what we think it is, is it? the back end? no, no, it s not, no. nearly all methane from cows 95% comes from the front and not the back. yep, it s all about the burps. 10% of our entire greenhouse gas emissions come from cow burps. and that means you, magenta everybody, meet magenta, magenta, everybody. applause. she s appearing here alongside her her team and her showbiz agent eileen wall, head of research at scotland s rural colleg
along with 25,000 delegates from 196 nations. the question is will they agree to take the steps needed to tackle our climate emergency? the un says current systems won t suffice. we need new ideas and solutions to secure our future. and so in this show, we re asking what role do technology and innovation play in helping reduce our emissions? can technology save our world? so, let s start, and did you know that one of the biggest causes of greenhouse gas emissions is the agriculture industry? now, we know we need to cut down on our meat consumption and one of the reasons is that cattle are responsible for 10% of those emissions. yes, but it s not from what we think it is, is it? the back end? no, no, it s not, no. nearly all methane from cows 95% - comes from the front and not the back. yep, it s all about the burps. a . 107 of our entire greenhouse gas emissions come from cow burps. and that means you, magenta everybody, meet magenta, magenta, everybody. applause