My Café Latte ditches marketing strategies of the past to embrace social Details 07 July 2021
South Korea’s leading dairy company Maeil Dairies has appointed Kingdom Digital as the social media agency for its ready-to-drink (RTD) coffee brand, My Café Latte across Singapore and Malaysia.
The agency will be overseeing the social media strategy, ideation, content and creative development, media strategy as well as community management for My Café Latte’s Facebook and Instagram pages. The appointment comes as the brand looks to execute more social-led digital campaigns on a monthly bases to garner greater brand awareness in the local markets. It also aims to create a consistent presence across its social media channels.