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WPP buys Obviously: what it means for VMLY&R s influencer marketing strategy

WPP buys Obviously: what it means for VMLY&R s influencer marketing strategy
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New yorkUnited statesFrance generalSan franciscoMae karwowskiChief technology officer maxime domainUlta beauty

UK s WPP buys Obviously to expand social influencer marketing business

British advertising group WPP said on Monday it has acquired Obviously, a New York-based social influencer marketing agency, for an undisclosed sum.. | March 27, 2023

France generalSan franciscoUnited statesMae karwowskiMuhammed husainShailesh kuberUlta beautyMaxime domainWpp plc stock exchangePress releaseNdisclosed wpp je00b8kf9b49

WPP Acquires Social Influencer Marketing Agency Obviously, Expanding Tech-Powered Creator Content Capabilities

WPP today announced the acquisition of Obviously, a technology-led social influencer marketing agency based in New York, with operations in San Francisco and Paris. Founded by Mae Karwowski and. | March 27, 2023

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The Drum | WPP Snaps Up Influencer Agency Obviously Just A Week After Acquiring Goat

M&A activity at the holding company suggests a strong focus on strengthening its influencer marketing capabilities.

United statesFrance generalSan franciscoNew yorkJon cookMark readMae karwowskiPanda expressInfluencer marketingMergers and acquisitions

WPP doubles down on influencer marketing, Obviously

Nearly 100 people will join VMLY&R, accelerating investment in data and social media work.

New yorkUnited statesFrance generalSan franciscoMae karwowskiJon cookPrateek katyalMark readMaxime domainUlta beauty

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