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Next Chapter Plan: Iberia Looks to Recovery with Focus on Customer Trust, the Madrid Hub, and Connectivity
Iberia © Iberia
Presenting plan resting on these four pillars, with a short- and a long-term outlook.
Customers: restore customers’ trust and build a reputation as ultra-safe against Covid.19, with the best services.
Madrid Hub: recover connectivity and reposition its T4 hub as a stronger operator than other European airline hubs, driving the cargo business, plus inter-modality thanks to the new high-speed train link at Madrid Airport.
Sustainability: improve efficiency of current operations and drive the development of sustainable fuels via the new Iberia Chair at Madrid’s Polytechnic University.
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