Craig Middleton, sales manager, Pinpoint
Middleton has been working in the cycling industry since 2010, launching his own brand, Onix Bikes. He sold Onix in 2012 before taking on roles at Nrg4 and Limar, eventually joining Pinpoint in February 2019.
What efforts has Limar made in consideration of its environmental impact?
Limar recently removed plastic bags from its cardboard boxes and no longer offers plastic bags at consumer shows. Although the brand has made efforts to reduce its impact, the ‘EPS’ plastic moulding used to make its helmets, along with most other manufacturers, is not easily recyclable.
Do you think customers care?
In five years with Limar, Middleton was approached by just one consumer asking about the environmental impacts of the brand. This lack of environmental consideration is similarly replicated in the trade arena.