Calgary company inks deal with Adidas to produce CO2-embedded running shoes calgaryherald.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from calgaryherald.com Daily Mail and Mail on Sunday newspapers.
CALGARY A Calgary-based technology company has signed a deal with Adidas that will see the sneaker giant manufacture some of its shoes using ink embedded with captured carbon emissions.
Oco takes the solid powder created from carbon capture and markets it to brands looking to improve their environmental footprint by incorporating captured carbon into products.
The partnership is a major win for Oco, the consumer-facing offshoot of Carbon Upcycling Technologies, a company that specializes in carbon capture and utilization solutions for heavy industry sectors.