Got holiday shopping left to do? Want to buy local, but not sure which local business might have what you need? Youâre in good company, and you might be in luck.Â
The Wisconsin Economic Development Corporation set out to solve this problem, helping customers looking to shop from home during the pandemic find their favorite local businesses online or discover new ones. Itâs an extension of WEDCâs ongoing Main Street and Connect Communities programs, which help municipalities develop or revitalize their downtowns.
âOver the course of the pandemic, we realized that the businesses on our main streets were really struggling,â said WEDC Secretary and CEO Missy Hughes. One answer, her team determined, was to help businesses create and promote an online storefront.