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Trevelyan whose group ask called ngp van, he works with democrats, also joining us is chuck defeo of the Republican National committee where he serves as chief digital officer and shane daprile. Lets begin with you, mr. Terrell january, if we could. Trevelyan, if we could. What exactly are the components of a Digital Campaign . What type of tools are used . Guest well, so i think its actually evolving. I think historically the Digital Tools were largely thought of as the email tools and the online contributions, the web site, but i think its evolved. Our company, for example, also offers tools that enable sort of the shoe leather side of the campaign, so the canvassing, the phone calling, the direct mail. And then i think youre seeing many more marketing channels come online where now theres person addressable tv ads, online ads, you can actually do person addressable interactions through social networks, so i think now theres a pretty wide swath of things which you could call digital.

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