Business urged to sign up to Scotland Loves Local loyalty card Businesses across the country have already started signing up so they are ready to benefit as soon as customers can start spending them. Kirsten Scott, co-director of The Guild Dumfries, who also runs design business Mala Interiors, believes the Covid-19 pandemic has led to greater appreciation of the part that local shops and services play in peoples’ lives. “Now more than ever,” she says. “People are realising just how important local businesses are and how we need to be promoting and supporting them in order to regenerate our high streets.