Photograph courtesy of Made By Mars
Most adult cycling is data-driven: the number of miles ridden, average speed, max heart rate and other criteria folks use to establish credibility on two wheels. However, in the bicycle universe being built by Marshall Thomas, memories are as important as metrics, and more attention is devoted to personal style than athletic personal-bests.
Photograph courtesy of Made By Mars
“I come from the sneaker world, so if someone has a fresh pair of kicks I can design the color of their bike to fit that fresh pair of kicks,” says Thomas, 48, known around Atlanta as DJ Mars. “I create custom bikes for people to give them their own personal individuality. We all can go ride the black bike or the green bike, but when you get a Made by Mars bike I put a little touch to it so it’s