March 12, 2021 11:05
Ahead of the season launch next week, the AFL is building a sense of community around the game, highlighting footy fanatics’ love of the game.
Set to INXS’ six-time platinum track ‘Kick’ cut with classic AFL commentary, the campaign features star players and backyard legends living the dream moment of kicking the winning goal after the siren.
Seeking to showcase the diversity of footy families across the country, fan footage was gathered of Australians playing the game on backyards, local football ovals and beaches.
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The campaign, from Clemenger BBDO Melbourne and MOFA, introduces the line ‘This is us’, a diversion from the ‘Believe’ and ‘Don’t Believe in Never’ platforms used in recent years.
March 12 2021, 11:50 am | BY Ricki Green | 18 Comments
The AFL has released its 2021 Toyota AFL Premiership season launch campaign, ‘This Is Us’, which celebrates the games unique ability to bring people together, created by AFL Media, Clemenger BBDO Melbourne and MOFA.
‘This Is Us’ taps into the heroic footy moment every young fan dreams of kicking the winning goal after the siren.
The campaign features fans from local community football clubs, Auskick and AFL club members who have recreated their own magical moments, showcasing a diverse range of footy families across Australian backyards, local football ovals and beaches.
The fan footage has been interspersed with historic “after the siren” footy moments including Malcolm Blight’s torpedo “It’s a big kick, it’s a mammoth kick” to Ashley Mcgrath’s “Miracle on Grass” and the recent spectacular boundary finish by Jack Newnes to seal the win for Carlton last year. The classic commentary and f
Tammy Hembrow locks lips with beau Matt Poole as he completes an Ironman challenge dailymail.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dailymail.co.uk Daily Mail and Mail on Sunday newspapers.
February 22 2021, 12:45 pm | BY Ricki Green | 4 Comments
Founded in November 2020 by director Nick Kelly and executive producer Llew Griffiths, MOFA is excited to be growing its roster with the addition of two big talents, Sam Holst and Maddy King.
Holst is making a welcome return to directing commercials in Australia and New Zealand, after a period of focusing on other markets and narrative projects in film and serialised TV. His success in both the Cannes Advertising and Film festivals is a testament to his impressive handling of performance and the breadth of his film craft.
King, a rising star in commercials, has been carving out her own exciting style and ideas in music videos for artists such as OneFour, Manu Crooks and JOY.
They ve found their happily ever after. - by Mark Brook 22 Dec 2020
Kris Smith has seemingly found his happily ever after with fiancée Sarah Boulazeris, after the couple announced their engagement at their daughter Frankie s first birthday.
WATCH: Kris Smith surprises fiancee Sarah Boulazeris on their anniversary
While the surprise proposal came as a shock to fans, no one was more taken aback than Sarah, who had been led to believe Kris wasn’t going to pop the question.
Speaking during an Instagram Q+A session in early 2020, Kris seemingly shut down marriage talk, when he told fans he had no intention of tying the knot unless Sarah proposed.