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Maddd Equities owner Jorge Madruga on trying to bring major projects to skeptical communities

What are your thoughts on the city s push to rezone other neighborhoods like SoHo and Gowanus? I think rezonings are much harder to get done today because there have been some bad apples, and the community sentiment now is Don t trust the developer. It doesn t matter who he is or what he s done. Just don t trust the developer. So I don t feel good about the other rezonings going on. I think it s going to be very difficult to get to a meeting of the minds. Has that type of community sentiment changed your approach to developing new projects? It s definitely made me more cautious. It used to be known that people wanted development. People wanted affordable housing built. Today the project needs more than that. There has to be a story. The community needs to be behind it before it starts, and there have got to be multiple community partners. And it will still be hard because there are still going to be people who will not like whatever it is we re doing.

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