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They made the Diet Coke ad! Cast real women for Dove! Got a man to strip off in a launderette! This documentary meets the female talent that redefined a toxically male industry
What would Don Draper make of today’s adverts? Maybe I’m just a secret lemonade drinker stuck in the past, but they’re really not what they used to be, are they? Or perhaps that’s unfair because we’re too busy fast-forwarding them or streaming programmes even to know.