Mack Mckelvey News Today : Breaking News, Live Updates & Top Stories | Vimarsana

PR News | On the Move: BCW Ups Hovey to President - Wed , Apr 27, 2022

PR News | On the Move: BCW Ups Hovey to President - Wed , Apr 27, 2022
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Expanding Marketing Leadership, Indie B2B Shop SalientMG Taps Doug Zanger as Senior Vice President

New York, NY (PRWEB) April 26, 2022 SalientMG (SMG) taps industry stalwart Doug Zanger, former Martin Agency brand and purpose communications director and

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Prove success in the Bay Area : Alaska Airlines is increasing its advertising in California with hopes of doing so nationally

The airline is aiming to prove the success of its current ad campaign to a crucial target demographic – California is the most important market for Alaska Airlines, according to Natalie Bowman, director of marketing for Alaska Airlines as it aims to be “the most successful west coast airline” – to eventually take a more national ad approach.

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Marketing Briefing: As vaccine rollout picks up steam, marketers are beginning conversations about in-person events

Some believe the second half of the year could see a resurgence of small gatherings, others believe T&E budgets won't return in 2021.

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