Naturally alkaline spring water brand Lifespan is set to make one lucky consumer a millionaire.
Having kicked of its 2020 Dash n’ Win cycle in August, the promotion will come to a close on February 4 with the grand draw to air on TVJ on February 12. There have been over 15 weekly winners of $10,000 cash plus lifespan goodies so far.
“Dash n Win is one of the primary ways the brand is able to connect directly with our consumers. It was a remarkable addition to the brand’s initiatives in 2019 when we first started and so for 2020 we re-energized and returned to the consumers with even bigger prizes. The response was overwhelming and so we decided to extend the promotion past its initial December 11 cut off,” explained Macarval Miller, Digital Brand Strategist, Lifespan.