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Overall, Porsche had a great start to 2021.
Despite the challenges of a global pandemic, Porsche s sales were strong in 2020. The company posted its 2021 Q1 sales in the United States earlier this month, and the results were similarly impressive. Now, Porsche has released its global sales figures from the first quarter of this year, and there are a few interesting takeaways to point out. Through the first three months of 2021, Porsche delivered 71,986 vehicles worldwide, 17,368 of those were sold in the US. Overall these deliveries were up a staggering 36% compared to Q1 2020. We are extremely pleased that the community of Porsche customers continues to grow all over the world, said Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. Established models have supported this excellent result along with the latest additions to our product range, above all the new model variants of the all-electric Taycan. Thanks to the great appeal of our brand an
Porsche is changing the way customers buy its cars.
For decades, the traditional car sales model involved physically going to a dealership, conducting a test drive, and, negotiating a final purchase price. Most buyers never found this appealing, but thanks to new technologies this process is quickly becoming a thing of the past. Buying new and used vehicles can now be done entirely online from the comfort of one s home. The coronavirus pandemic has forced automakers to move faster in developing platforms for easy online shopping.
Porsche foresaw this new trend over a year ago when it launched its online sales pilot program in Germany and today it has announced it s expanding to eight more European countries.