Hendrick s Gin launches Grow Your Own Cuke campaign for charity Hendrick s Gin is encouraging drinks professionals to stretch their green fingers in a new fundraising challenge around its signature garnish - cucumber. The Hendrick s Grow Your Own Cuke (GYOC) campaign will be raising funds for hospitality industry charity The Drinks Trust, which has provided support to thousands of industry workers during the Covid-19 pandemic. The Scottish gin brand is inviting more than 150 drinks professionals to accept its mission to grow cucumbers - and has pledged to donate £10 for every first sprout, £20 for every first flower, and £30 for every first cucumber grown.