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Cision announces acquisition of Brandwatch

Cision announces acquisition of Brandwatch
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Cision to acquire Brandwatch for $450 million

Cision to acquire Brandwatch for $450 million The deal is expected to close in Q2 2021. by Diana Bradley Sign in to continue Free email bulletins

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Cision Acquires Brandwatch

Cision Acquires Brandwatch
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Brandwatch is acquired by Cision for $450M, creating a PR, marketing and social listening giant – TechCrunch

Brandwatch is acquired by Cision for $450M, creating a PR, marketing and social listening giant Online consumer intelligence and social media listening platform Brandwatch has been acquired by Cision, best known for its media monitoring and media contact database services, for $450 million, in a combined cash and shares deal. TechCrunch understands Brandwatch’s key executive team will be staying on. The move combines two large players to offer a broad range of services, from PR to marketing and online customer engagement. The deal is expected to close in the second quarter of 2021. Cision has a media contact database of approximately 1 million journalists and media outlets and claims to have over 75,000 customers. Brandwatch applies AI and machine learning to the practice known as “social listening”.

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Cision acquires Brighton-formed Brandwatch for $450m

A BRIGHTON company has been taken over by PR and social media marketing giant in a $450 million deal. Cision announced today that it has entered into a definitive agreement to acquire Brandwatch, a company formed in the city, in a multi-million dollar deal. The deal, expected to close in the second quarter of 2021, will create a powerhouse across PR, marketing, and digital customer engagement. Brandwatch s AI-powered deep social listening and content marketing analytics products help over 2,000 of the world s most admired brands and agencies. The combination, with Cision, a PR and marketing giant, is said to provide brands and organisations with consumer and media intelligence.

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