Central-and Northern-Arava R&D
Preparations for the New Year events in Europe are in full swing and Israeli flower growers are dispatching 10 million flowers and ornamental branches to the Continent on special cargo flights to the flower exchanges in European and Scandinavian countries.
This year’s shipments of 10 million items is a 20% drop compared to the 14 million flowers and ornamental branches sent last year, mainly due to the Coronavirus crisis.
Maayan Kitron, director of flowers division at the Central-and Northern-Arava Research and Development, says that in Europe, even during the COVID-19 closures, people buy a bouquet of flowers for the house at least once a week.