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Performance marketing takes a back seat as brands focus more on long-term play
Several companies that spent almost all of their digital budget on performance marketing have cut their spends by as much as 80%. BestMediaInfo.com finds out why digital marketing is seeing this tectonic shift
Gaurav munjal
Bindu balakrishnan
Salman khan
Sowmya iyer
Meenakshi aggarwal
Meenakshi aggarwal gupta
Akshae golekar
Abhishek chaturvedi
Kedar kulkarni
Maanav mohan
Mihir palan
Ashneer grover
Bestmediainfo bureau
Shaikh mumbai
Performance marketing
Blue digit
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