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'Sharing Memories' initiative, now in 2nd year, brings together survivors and influencers for series of Instagram Stories geared toward younger audiences on Yom Hashoah
By Simona Shemer, NoCamels
April 05, 2021 5 minutes
Culture & Travel
Israeli celebrities and creators are taking part in a special project this year with Facebook Israel and NGO Latet to highlight the stories of Holocaust survivors on Instagram stories for a younger, very online audience. Screenshots from promo videos.
Noa Kirel, Neta Alchimister, and Maya Wertheimer are just a few famous Israeli performers, actors, and influencers whose names wouldn’t immediately come to mind when talking about Holocaust remembrance and Holocaust survivors.
Yet, they and over a dozen other Israeli celebrities and content creators are banding together this week with Facebook Israel and Israeli NGO Latet to launch a special project called “Sharing Memories” (Ma’alim Zikaron in Hebrew), with the aim of giving a voice and a platform to the heroic stories of Holocaust survivors.