Short video platforms looking to upgrade, further monetize content By FAN FEIFEI | China Daily | Updated: 2021-01-12 09:15 Share CLOSE Performers sing at Kuaishou s booth during an agricultural fair in Chongqing in November. [Photo provided to China Daily]
Chinese short video platforms are banking on the fast-growing mini drama series segment as tech-savvy youth spend more time watching online short videos during the COVID-19 pandemic and exhibit heightened demand for high-quality original content, industry experts said.
They said competition among major video-streaming websites will focus on improving the production quality of content and better monetizing long-term content operations.
Short video app Tencent Weishi announced it will invest 1 billion yuan ($150 million) to support the development of new mini drama series this year, with each episode lasting from one to three minutes.