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Chinese Businesses Eye Purchasing Power of LGBT Community

Chinese businesses are starting to show interest in the purchasing power of the lesbian, gay, bisexual, and transgender (LGBT) consumer market, often referred to as the “pink dollar,” a trend led by e-commerce giant Alibaba Group Holding Ltd.The U.S. business magazine Forbes says the purchasing power of the LGBT community worldwide amounts to $3 trillion annually. LGBT

Blued, the Chinese equivalent of Grindr, is going global

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