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The Apple psychology explaining why the M3 MacBook Pro exists

The M3 MacBook Pro is bewildering, but there's a reason for its existence that runs deep in Mac strategy and marketing.

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Apple Loop: iPhone 16 Pro Leak, Missing iPhone 15 Features, M3 iMac Disappointment

This week’s Apple headlines; leaked iPhone 16 Pro specs, missing iPhone 15 features, Apple’s quarterly earnings, the new MacBook Pro and iMac hardware from “Scary Fast”, Apple Watch’s Android plans, and more.

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Apple might not launch M3 powered MacBooks this year

Apple's M3 chipset will be based on TSMC's 3nm process and is expected to offer more GPU and CPU cores compared to the current gen processors.

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