Texas director and actor Eva Longoria talked about directing the film ‘Flamin’ Hot,’ about Richard Montañez inventing the Flamin’ Hot Cheetos snack and whether it matters if the origin story is true or not
Flamin Hot Cheetos disputed origin story: Richard Montañez goes from factory floor to boardroom foxbusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from foxbusiness.com Daily Mail and Mail on Sunday newspapers.
Sam Dean, Los Angeles Times, May 16, 2021
For the last decade, Richard Montañez has been telling the story of how he invented Flamin’ Hot Cheetos. The world has been eating it up.
It goes like this: He was working as a janitor at Frito-Lay’s Rancho Cucamonga plant when he dreamed up a chile-covered Cheeto and believed in himself enough to call up the chief executive to pitch his spicy idea.
Corporate backstabbers tried to sabotage Montañez for stepping out of line, but he out-hustled them, driven by a hunger to succeed. Flamin’ Hots became a runaway hit, and Montañez rose through the ranks and became an icon.