so hard to categorize every cycle political strategists come up with a catchy label to try to explain who exactly these people are. all three boys happen to play soccer so that makes you in the eyes of political strategists a soccer mom. out of touch is a phrase soccer moms often use to describe this. soccer moms. we have security moms. security moms. waitress moms, whatever they are. people called waitress. walmart moms. they are the demographic that is all coveted this year. i ve worked on the walmart moms research project. joining me now is lynn babrick, author of the gamble. great to have you at the table. good to be here. you ve been doing research on voters who are undecided and tracking them. quite a bit database of them over the course of the election. what do we get right and wrong about who these voters are? well, we have about 1600 of them in our panel so we can take a pretty close look at them and