Herschel Supply Co. / Photo Submitted
Outdoor apparel veteran Jon Hoerauf will join Herschel Supply Co. as the company’s first ever Chief Executive Officer.
Hoerauf shared with Daily Hive that he plans to continue the Vancouver-based global travel lifestyle brand’s growth by focusing on Herschel Supply’s values and vision.
Jon Hoerauf, Chief Executive Officer, Herschel Supply Co. / Photo Submitted
“Herschel has been well-curated and intentional in its first 10 years,” said Hoerauf in an interview with Daily Hive.
“Consumers who experience our products love them and they want a deeper connection with the brand. This allows us many opportunities for the future the key will be to figure out which ones best align with our vision and focus on those.”