April 9, 2021
StreetMetrics, a third party media measurement company for DOOH advertisements on vehicles, has added Lynda Clarizio and Jim MacCurtain to its advisory board. They will offer strategic guidance so that StreetMetric products can align with best practices in the OOH industry, according to a press release.
Clarizio most recently served as president of U.S. media at Nielsen and MacCurtain is currently the chief strategy officer for Vector Media, according to the release. In order for transit OOH to gain more market share, the channel needs to adopt data and dynamic insights as a core capability; with that in mind StreetMetrics remains focused on our mission to build the next generation of audience intelligence technology for ads on vehicles, Drew Jackson, founder and CEO, StreetMetrics, said in the release. These additions to our board help us to amplify this mission and we value the contributions these experts make to the OOH industry.
Digital Leader Lynda Clarizio Joins Simpli fi s Board of Directors
apnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from apnews.com Daily Mail and Mail on Sunday newspapers.
Market research automation and SaaS startup Cambri announces Series A funding round
marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.
Finnish testing platform Cambri raises 3.6 mln euros from OpenOcean, Spintop Ventures
Helsinki-headquartered Cambri, which accelerates product and concept testing of consumer brands, has raised 3.6 million euros Series A funding round jointly led by OpenOcean and Spintop Ventures, and said Lynda Clarizio, former President at Nielsen US Media, will join its Board of Directors.
“I am excited by what Cambri is doing to revolutionise product and concept testing to better serve brands in bringing product innovations to market,” Clarizio said in a statement.
Cambri enables brands to rapidly validate, optimize and iterate early-phase product and service concepts 10X faster than traditional methods via its digital SaaS platform and automated access to 100 million consumer panellists.